Descalzos Viejos is a historic winery located in Ronda, Spain, set within a former convent and deeply connected to its surroundings. This project explores a new label concept for the winery, inspired by the idea of postcards as carriers of place, memory, and atmosphere. The front features imagery of the winery and its landscape, while the back follows a classic postcard layout with handwritten-style text on one side and the winery’s address on the other. The result is a label system that communicates authenticity and heritage.