Descalzos Viejos is a historic winery located in Ronda, Spain, set within a former convent and deeply connected to its surroundings. This project explores a new label concept for the winery, inspired by the idea of postcards as carriers of place, memory, and atmosphere. The labels are designed to feel timeless: the front features imagery from the winery and its landscape, while the back follows a classic postcard layout with handwritten-style text on one side and the winery’s address on the other. The result is a label system that communicates authenticity, heritage, and a strong sense of location.